The Power Of Fruit: Amrutanjan Health Care Ltd, with over 120 years of experience in healthcare has now entered into a whole new foray with the acquisition of Tamilnadu - based Fruitnik. With a presence of over 50 years, Fruitnik holds a strong equity of natural goodness in the market we operate in and with this relaunch, the brand will soon be more visible and available to customers across the state with your support. Keeping with our inherent property, Fruitnik will be promoted with "The Power Of Fruit" as its promise.

- S Sambhu Prasad, Chairman & Managing Director, Amrutanjan Health Care Ltd

About Us -Core and Essence

Brand Core:

Fruitnik is packed with fruit and all its goodness to give the consumer all the vitamins, minerals and antioxidants to fight away the bad stuff in the body.

Fruitnik has always been known to be good for the body. With fruitnik, this goodness is packed with tons of fun and excitement for the consumer.

Brand Essence:

Using the brand vision as the guide, the brand essence has been discovered, which is to put the zest back in people's lives.

In today's fast paced world, people have forgotten the need to slow down, stop and rejuvenate themselves.

The concept of refreshing mind and body has been taken for granted and is adversely affecting people. Fruitnik is here to bring all that back.

Packed with the goodness of fruit, Fruitnik gives a new reason to revive, rejuvenate and refresh the body and mind.

Thanks to 'The Power Of Fruit', Fruitnik brings back all the lost zest, energy and fun.

ABOUT FRUITNIK IDENTITY

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The Power Of Fruit

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ABOUT THE FRUIT PERSON

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